At Ganax, our goal is to put more money in your pocket.

Understanding you payment

Most influencer platforms pay you either with products instead of cash or you get paid a fixed amount of money for a piece of work. At Ganax, we think you should get paid based on how much impact your video-based content generates. So, if you produce an epic piece of content, you get a bigger payout.

At Ganax, we think you should get paid based on how much impact your video-based content generates. So, if you produce an epic piece of content, you get a bigger payout.

We calculate your payment based on a combination of factors: Your content reach (how many see it),  your engagement (your likes and comments), and the sentiment (if the comments are positive or negative). 

Let’s break down each component in a way that’s easy to understand:

1. Reach: How Many People See Your Content 

What is Reach? 

Reach is essentially the number of people who have seen your content. It’s like getting your foot in the door—you’re making sure your content is visible to as many people as possible. The higher your reach, the more visibility you have. 

Reach is essentially the number of people who have seen your content. It’s like getting your foot in the door—you’re making sure your content is visible to as many people as possible. The higher your reach, the more visibility you have. 

How Does It Affect Your Payment? 

When it comes to payment, Reach is a key player. The more people see your posts, the higher your “Visibility Score.” This score directly influences the "Payment Reach," which is part of how your total earnings are calculated. Payments follow a diminishing rate structure, meaning that while additional views continue to increase the total payment, the amount paid per additional view decreases gradually. This approach ensures fair compensation, particularly for smaller influencers.

Tip to Boost Reach 

To increase your reach, try posting at peak times when your audience is most active. Also, use relevant hashtags to make sure your content is discoverable by a wider audience. 

2. Engagement: How Your Audience Interacts with Your Content 

What is Engagement? 

Engagement is all about how people interact with your content. This includes likes, comments, and shares. It shows that your audience is not just passively viewing your posts—they are actively participating. 

How Does It Affect Your Payment?

Engagement is super important when it comes to influencer payments,  but it’s not just about the numbers—it’s about the quality of interactions. To qualify for full payment based on your reach, your content must achieve an engagement rate of at least 1%.

This means that at least 1% of viewers need to actively engage with your posts by liking, sharing, or commenting. These interactions demonstrate genuine audience interest, ensuring that influencers are rewarded for creating impactful and engaging content.

Tip to Boost Engagement: 

Ask questions in your captions, respond to comments, and encourage your followers to share your posts. The more interactive your content is, the more likely your audience will engage. 

Ask questions in your captions, respond to comments, and encourage your followers to share your posts. The more interactive your content is, the more likely your audience will engage.

3. Sentiment: The Quality of Comments You Receive 

What is Sentiment? 

Sentiment refers to the tone and quality of the comments you receive. Are people leaving positive feedback, or are the comments mostly negative? Positive comments show that your audience enjoys your content, which can influence how brands view your overall performance. 

How Does It Affect Your Payment? 

To qualify for full payment, the majority of the feedback you receive must be positive or neutral. Specifically, at least 51% of the comments need to reflect positivity or neutrality.

Why is this important? Positive or neutral comments show that your content is connecting with your audience in the right way. Brands value this connection, and it’s a key indicator of your success as an influencer.

Tip to Improve Sentiment: 

To encourage positive feedback, be authentic and relatable. Share stories or experiences that resonate with your audience, and make sure to engage with your followers in the comment section. 

Minimum Engagement Ratios and Payment Example

Now that we’ve broken down Reach, Engagement, and Sentiment, let’s see how these factors work together to calculate your total payment. Here’s an example based on the metrics we’ve discussed: 

• Payment Reach: Your content was seen by 500 people, which contributes to your earnings. Payments follow a diminishing rate structure, meaning that while more views increase your total payment, the amount paid per additional view decreases gradually. For this example, you earned $500 pesos for your reach.

• Payment Engagement: To qualify for full payment, you need an engagement rate of at least 1% based on your reach. With 500 views, you need a minimum of 5 likes and 1 comment. Meeting this ensures you receive the full payment of $500 pesos.

• Payment Sentiment: The single comment you received must be positive or neutral to qualify for the full payment. A sentiment score of at least 51% positive or neutral feedback ensures that the payment is secured.

Remember, the minimum threshold to qualify for a payout is $500 pesos.

Why These Ratios Matter 

Maintaining these minimum ratios ensures that your content is engaging and well-received. Not only do they help you understand how your posts are performing, but they also help the platform evaluate your work fairly. Meeting or exceeding these benchmarks can lead to better payouts and more opportunities with brands by generating greater recognition. 

Payment Flow

Influencers at Ganax are paid on a monthly basis, with the payment date and amount clearly visible under the "Track" section of the platform. The date displayed reflects the payment processing date, and depending on their bank in Mexico, funds may take up to 2 days to arrive. However, some influencers may receive payments immediately. It’s important to note that Ganax charges an administrative fee to influencers, which is deducted from their earnings. This fee varies depending on the specific campaign or service provided and will be clearly communicated before participation in any campaign. This fee covers the management of the marketplace, campaigns, contracts, and payment distribution, helping ensure a seamless and efficient experience for everyone involved.

Taxes for Influencers

When viewing earnings under the "Track" section, influencers should note that the amount displayed is before taxes. Influencers are required to submit their tax information to Ganax, and we handle the payment of taxes on their behalf. This simplifies the process and ensures compliance with tax regulations. It’s a key benefit that helps avoid confusion between net and gross earnings, ensuring that influencers can focus on creating content without worrying about tax-related issues.

Final Thoughts: Focus on Quality and Consistency 

The key to succeeding as an influencer is to focus on both the quality of your content and the consistency of your interactions with your audience. Reach, Engagement, and Sentiment all play vital roles in determining your payment, so it’s essential to balance them. By understanding how these metrics work, you can maximize your earnings and grow your influence.