The CURP methodology is a proven formula to create amazing and conversion-driven content.

~ Sahra-Josephine Hjorth

At Ganax, we give you the creative freedom to be who you are. That has always been our guiding principle, and nothing about that is changing. Our mission is to empower influencers to create content in their own way—whether that’s through satire, interviews, testimonials, or unique storytelling. You decide the products you want to promote, and you decide how to present them.

At Ganax, we give you the creative freedom to be who you are.

Starting today, your videos must contain 3 out of 4 CURP (Call-to-Action, Unique Selling Proposition, Reason to Believe, and Price Value Equation) elements in order to qualify for payment from Ganax. The CURP methodology is a successful tool proven to help creators make These concepts are designed to help you maximize impact, not restrict your creativity.

…your videos must contain 3 out of 4 CURP (Call-to-Action, Unique Selling Proposition, Reason to Believe, and Price Value Equation) elements in order to qualify for payment from Ganax.

What is GAI?

GAI, our proprietary Ganax AI Content Monitoring System, is designed to enhance—not limit—how influencers create and get paid for video-based. GAI helps ensure your content aligns with brand expectations while still allowing you to maintain your unique voice, creative style, and audience engagement.

GAI evaluates content in three key areas:

1. Brand Alignment Without Sacrificing Creativity – GAI cross-references posts against specific brand messaging, tone, and aesthetic guidelines, but ultimately, you control the creative execution. It suggests real-time adjustments while keeping your content authentic and engaging.
   
   

2. Regulatory & Ethical Compliance Without Hassle – Instead of leaving influencers to navigate complex advertising and legal requirements alone, GAI serves as a built-in safety net. It helps ensure compliance with brand briefings and social media platform requirements so you can focus on creating content that resonates.
   
   

3. Performance Insights to Help You Win – GAI doesn’t just check for compliance—it provides a formula for success, helping you optimize your content for better reach, audience interaction, and impact before publishing.
   
   
   

Why We put CURP into our AI filter 

While GAI also ensures content general quality and compliance, the CURP elements are designed to help influencers craft content that drives awareness and sales. It evaluates whether videos contain the key messaging elements that lead to conversions, ensuring that sponsored content isn't just seen but also persuades audiences to take action.

While GAI also ensures content general quality and compliance, the CURP elements are designed to help influencers craft content that drives awareness and sales.

CURP focuses on four essential elements for high-converting content:

• CTA (Call-to-Action): Ensures videos include strong calls-to-action like “Swipe up,” “Buy now,” or “Try it today.”
  
  

• USP (Unique Selling Proposition): Identifies whether content clearly communicates what makes the product unique and valuable.
  
  

• RTB (Reason to Believe): Verifies that influencers include credibility-enhancing statements such as customer testimonials, expert endorsements, or scientific proof.
  
  

• PVE (Price Value Equation): Ensures content highlights the affordability, deals, or savings tied to the product to enhance conversion rates.

Your video must contain 3 out of the 4 of the elements listed to be approved for payment. I ensure you understand each of the CURP elements, we have written four guides that we recommend you to read before you start making new content.

Within the Ganax ecosystem, we want the creators to thrive, not just participate. We know that creativity cannot be boxed in, and we have no intention of limiting how you create. GAI is designed to give you confidence, clarity, and control—not to dictate your process.

As we continue to roll out new features and technologies within Ganax, we encourage you to test them, challenge them, and help us refine them. Your feedback is critical, and together, we will build a new era of influencer marketing—one that is fair, transparent, and built for you.

Your feedback is critical, and together, we will build a new era of influencer marketing—one that is fair, transparent, and built for you.

This is just the beginning. Welcome to the next chapter of Ganax. Let’s build it together.